As a part of the Aazaan Facebook initiative, we started a movement named as People Against Terrorism (PAT) which synced perfectly with the theme of the movie. People were asked to join and support the movement which, as the name clearly suggested, was an anti-terrorism initiative. Users who joined in were awarded a PAT badge, which they could “pin” to their Facebook profile picture. This served a dual purpose – one, people who joined in, could proudly display the badge to declare their detestation for terrorism, and two (which was our main aim) – it spread the PAT movement. Users joined and supported the PAT movement in large numbers and put up this badge on their DP, and as expected, widely spread the PAT Viral…!
Client: JMJ Entertainment Pvt. Ltd.