The same boring RJs, the same songs over and over again, loads of traffic while you are tuned into radio and unwanted ads - Are these ruining your Radio experience? Well then keeping the real flavor of Radio intact we rooted out the spam and got a sizzling RJ show for you on Facebook-Radio Zindagi. What is the soul of Radio - a soothing RJ and awesome songs! We got them both, wherein the RJ is the one whose voice is music to the ears-Hrithik Roshan, and the songs that he would play on 'Radio Zindagi' would be exclusive tracks from the movie Guzaarish. We still aren't done with the package. To garnish it, we scripted the radio show with Hrithik's personal experiences in the movie and some exclusive trivia. The widget exhibited a playlist where one could either tune into the entire show, or check out the six songs individually. The widget also swanked a video invite from Hrithik Roshan alongside the Radio Zindagi playlist. The end result was an application that was so much in tune with the movie, that one couldn't miss this frequency!

Client: UTV Motion Pictures