Client Brief – With the ongoing transition of music from a physical to digital format, Tips realized the potential of online platforms as a central revenue model. Digit 9.0 was entrusted with the responsibility of managing their Facebook page in a bid to keep their brand relevant to their TG, showcase their catalogue, promote their new releases, cross promote playlists hosted on online music platforms and drive YouTube monetization
Our solution – We opted for a high freqeuncy posting pattern and came up with customized strategy for film based or seasonal promotions. Current Bollywood news was central to our posting pattern so that we could keep our finger on the pulse of our TG. We also created Facebook tabs for their Saavn, Dhingana, YouTube and iTunes property for user convenience. Our content and posting strategy ensured that we consistently generated high engagement and reach numbers.