India's leading provider of mobile prepaid, postpaid, Wireless Internet, 3G data card services and business enterprise solutions, Idea. Like all other communications of theirs, even the most simplest digital marketing medium such as an emailer/monthly newsletter is initiated from a basic thought of sharing an idea. This telecom service puts their efforts into a thought to educate users through diverse topics ranging from Tea, Coffee, Healthy facts to Books, Social Networking, body language to enlighten their consumers. Along with this Idea also shares information about its Gadgets and additional value added services with its idea subscribers.

Client: Idea