Client Brief – The client was revamping their website & wanted to launch the website along with their new product which is a Collagen and antioxidant supplement. They were already selling other wellness products like fish oil supplement,omega3,kerastrength as OTC products at various medical stores.
They didn't have a very strong web presence, the brand was not known and also that their product offerings were very niche and average ticket size was also very high.
Our solution – We suggested them to try the digital way this time,Knowing that online Brand building exercise would help people recognize the brand and its products and also push sales.
a) Videos - Created New product video for awareness and customer education
b) Google display Network - Primarily Branding followed with sales
c) Google Search network – Sales with the right kind of targeting and customized display ad communication and text ad communication, we could successfully capture the online space which in tern increase their overall website traffic leading to brand awareness and sales.