Policy Boss, an initiative by Landmark Insurance Brokers Pvt. Ltd. is a licensed life and general insurance broker. Policy Boss provides online insurance quotes, where customers can get the most affordable quotes from different insurance providers and choose the insurance policy that they want to buy. Policy Boss makes sure that the customer does not have to go elsewhere to fulfill their insurance needs.
Category - Insurance
Although Landmark Insurance Brokers Pvt. Ltd. was an established name in the insurance space, Policy Boss was yet to make its presence felt on the offline and digital/online medium. Digit 9.0, being their digital agency partner, had to establish the presence of Policy Boss as the most trusted brand and knowledgeable insurance broker on the digital space.
Scope of Work -
- Handled search engine marketing (SEM) activities which includes Google Display Network, predominantly for branding, and Search Ads, for increasing sales conversion.
- Executed Cost-Per-Lead (CPL) campaigns to help them with potential buyers,who have been looking for insurance policies/quotes online.
- Strategically designed their Search Engine Optimization (SEO) activities, to trigger search results organically.
- Social Media - Optimized their social media platforms to reach out to more and more people by inducing the right dose of insurance education through contests and tips on a serious/funny/quirky note.
- Online Reputation Management (ORM) - Apart from activities that established Policy Boss as a brand, we took care of their Online Reputation Management (ORM), with extensive searches on individual review and rating sites and social media platforms for negative or positive comments/blogs. Devised a response mechanism to reach out to such customers who needed help or just wanted to thank Policy Boss for a wonderful experience.