The website of Dev D used the buzz words - Emotional Atyachar, Lustline, Uncensored, that were creating frenzy on the movie website. The viewers were given a virtual experience of a tavern or honky-tonk that lingered all the time with Dev D with drugs images while the pages loaded and zonked images of Abhay. Kalki Koechlin's husky voice on the Lustline spoke dirty in four different languages. The x-rated spoof on the song Emotional Atyachar, exclusively played on the Dev D website. The carrot dangled just right to pull the audience towards the theatres.
Client: UTV Motion Pictures / UTV Spotboy